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Our Story

About Safari Worth

Crafting extraordinary East African safari experiences since 2009

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Our journey began with

A Love for Africa

Founded in 2009 in the heart of Nairobi, Safari Worth was born from a deep passion for East Africa’s extraordinary wildlife and landscapes. Our founders, seasoned safari guides themselves, envisioned a company that would redefine luxury safari travel — combining intimate wildlife encounters with world-class accommodations and genuine cultural connections.

Over fifteen years, we have guided thousands of travelers through the golden savannas of the Masai Mara, the endless plains of the Serengeti, the misty forests of Bwindi, and the volcanic highlands of Rwanda. Every safari we craft is a reflection of our deep knowledge of these landscapes and the creatures that call them home.

At Safari Worth, we believe that exceptional safaris are built on three pillars: expert guidance, authentic experiences, and responsible tourism. Our guides are among the most experienced in East Africa, our lodges are hand-selected for their quality and conservation ethos, and every journey we design contributes directly to wildlife protection and community development.

Safari Experience
Safari Jeep
What We Stand For

Our Values

Authenticity

Real experiences with genuine local communities and untouched wilderness

Excellence

Every detail meticulously planned to exceed expectations

Conservation

Protecting wildlife and supporting local communities for future generations

Community

Building lasting relationships with local people and travelers alike

Your Journey, Our Commitment

15+ Years

Expert Guides

Our guides bring decades of field experience and deep local knowledge to every safari, ensuring unforgettable wildlife encounters.

50+ Lodges

Luxury Accommodations

Hand-picked camps and lodges that define African luxury — from tented suites under the stars to exclusive private conservancies.

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Tailored Itineraries

Every safari is crafted around your interests, pace, and dreams. No two journeys are alike — because no two travelers are alike.

12 Parks

Conservation First

We partner with local communities and conservation organizations to protect the wildlife and landscapes that make safaris possible.

Ready for the Adventure of a Lifetime?

Let our expert guides craft a bespoke safari experience tailored to your dreams. From the Serengeti to the Okavango Delta, your journey begins here.

Start Planning Your Safari